In Conversation with… Sinead Rocks Channel 4 MD, Nations & Regions

Leeds Civic Trust Director Martin Hamilton is in conversation with Sinead Rocks, Managing Director of Nations and Regions at Channel 4, asking Sinead what Channel 4 hopes to achieve with their new Leeds location, her perspectives on the media and creative industries in our city more generally, what excites her about her new Leeds base, and how media businesses such as the one she works for can change the view that broadcast media in the UK tends to have a London-centric view of the rest of the country.